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Shifting Direct marketing budgets make sexy social media just another channel.

Marco Bertozzi: 23:01:2010 Brand Republic released news of some research by Alterian that DM budgets are morphing into social media. Now to be clear, I have not seen the research so perhaps it will...

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Politics needs a brand makeover

Marco Bertozzi: 10.05.2010 Outdoor advertising during the elections has always been a little flippant. Although amusing at times, I feel more and more like my dad is trying to come up with jokes to be...

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